Holidays and festivals are the time when people open their heart and
purse strings to spend freely on things for themselves and as gifts for people
they love. It is also a time to celebrate together with family and friends in
restaurants. Hotels and retail take advantage by offering special discounts and
gift cards to encourage people to spend more. What really makes a difference to
the shopping experience, apart from special offers, is the variety and ease of
payment processing options tied to POS billing and credit card or debit card
terminals.
If these are important for retail stores then for online retail it is
equally important that they be geared up to receive payments in all forms.
Online buyers know they have hundreds of choices and what they want is a fast,
easy transaction in which their credit or debit card or online bank transfer is
accepted without question in a process that goes through within a couple of
minutes. It is also no secret that majority of buyers use credit cards for
online purchases and in many cases they make impulse purchase decisions during
the festive and holiday seasons. For online sellers the process of setting up
secure payment gateways can be quite intimidating. This is where online merchant services come in useful by
providing the entire suite of services. This could also include debit
cards, credit cards and paypal accounts if so required to widen the payment
option base.
It does not end there. Reputed and established online merchant services
such as Alliance Bankcard Services go beyond setting up secure online payment
gateways. Whether it is online bank transfer, credit or credit card payment,
Alliance then sets up processes that allow online merchants to receive funds in
their account the next day. Bank transfers and credit card payments usually
take 2 to 4 days for cash to show up in the beneficiary’s account. With next
day cash in their account merchants can use the funds to make payments and buy
fresh stock and meet the huge demand that is so normal for holiday and festive
purchases. Online payment system allows
merchants to track payments, convey a better brand image, cater to impulse
buyers and then, with the advanced next day funding facility, stock more goods
and make rolling payments in a smooth cash flow set up. The result is increased sales, more revenues
and exceptional customer satisfaction that will have positive repercussions for
the future.
Online retailing is indispensable if you wish to reach out to a wider
market segment and payment options form the crux of your operations. With
Alliance taking care of the entire payment system, you can focus more on sales
and increasing business.
Resource: http://www.alliancebankcard.com/blog/boost-holiday-sales-with-alliancebankcard-online-merchant-services/
Resource: http://www.alliancebankcard.com/blog/boost-holiday-sales-with-alliancebankcard-online-merchant-services/
No comments:
Post a Comment